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HUMAN X MACHINE MARKETING

Why I Started Human x Machine Marketing

  • J.R. Escobedo
  • Aug 28
  • 2 min read
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I didn’t set out to start another marketing agency. The world doesn’t need another “full-service agency” with a shiny pitch deck and a hundred buzzwords.

I started Human x Machine Marketing because I was fed up.


  • Fed up with watching B2B companies pour money into massive tech stacks they barely use.

  • Fed up with teams so buried in operations that they can’t even think about strategy.

  • Fed up with AI either being hyped like it’s magic, or ignored because it feels scary.


And honestly? Fed up with marketing that doesn’t feel human anymore.


What I Saw Over and Over

In every role, every client, every conversation, the same patterns showed up:

  • Tools everywhere​ without integration.

  • Smart people stuck spending 80% of their time wrestling systems.

  • Campaigns that technically worked but didn’t move people.

  • Leaders caught between needing measurable impact and wanting authentic connection.

That tension — between the human and the machine — is where most B2B companies get stuck.

My Belief

I don’t believe marketing has to be either/or. Either you go all-in on tech and lose your soul, or you stay human-centered but can’t scale.

It should be both. Machines should do the heavy lifting: automation, data, workflows. Humans should do what only humans can: empathy, storytelling, big-picture strategy.

That’s why Human x Machine exists: to help companies finally get those two sides working together.

What This Means in Practice

When we step in, it’s not about adding more noise. It’s about cutting through it.

  • We streamline systems so they actually work for you.

  • We help teams reclaim time and headspace for strategy.

  • We use AI and automation responsibly, where it actually makes sense.

  • And we make sure the marketing you put into the world still feels human.

Because at the end of the day, B2B marketing isn’t about tools or tactics. It’s about people; people making decisions, people connecting with stories, people trusting your brand enough to take the next step.

The machine is there to help. But the human has to lead.




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