Every marketing team I’ve worked with eventually hits the same wall. They start with a clean, purposeful stack, a few core platforms, good data hygiene, clear ownership. Then, somewhere between “we just need better attribution” and “let’s automate that,” the wheels start to come off. Six months later: No one can agree which dashboard is accurate. Campaigns take longer to launch, not faster. Every tool claims to be “the source of truth.” When I dig in, the problem is rarely t

I didn’t start Human X Machine Marketing because the world needed another agency. I started it because I’d had enough of watching B2B teams drown in bloated tech stacks, chase automation without strategy, and lose the human side of marketing. Our mission is simple: make the machine and the human work together—so companies more tools. They need a way to make the tools they already have actually work — so they can get back to doing what humans do best: connecting, storytelling,